After a long talk about SEM and the model “the more you spend on Google AdWords, the more Google and the Media Burau earns” we decided that we needed to start a course in education corporations to avoid spilling millions to Google with low effect.
So how do you know that the Media Bureau is not scripting the monthly report?
What hours did they put in to your campaigns?
Are they just pushing in cash and do not follow up on return of investment?
openSEM was born to teach you how to control this.